Sales will always be a numbers game

More no’s than yes’s

And that’s where you overthink it

You try to get your conversion percentage higher rather than find ideal clients

I built a business that did $80k/m in the healthcare equipment industry

It was a good business in a solid market where we had a strong offer

I hit a wall building the business to $80k/m because I was making less money than I did at $70k/m.

Which sucked because it was a lot of work to get to $80k/m

What I learned from that experience is that chasing sales can get you the wrong clients

Clients that:

◉ don’t want to pay as well

◉ don’t appreciate your work

◉ don’t stick around

Worse, you miss out on clients that are Just Right

Just Right clients speak language similar to you

They value similar outcomes

They like how you operate because it feels right to them

Just Right clients feel your empathy, which helps you communicate without feeling abrasive

You can ask tough questions but they know you have the best outcome in mind for them

Once you start focusing on Just Right clients you don’t worry about fake numbers

You know there’s a few hundred Just Right clients out there who think you are Just Right too.

And that’s how you build a great business

P.S.

I have 2 more spots before I close Empathetic Sellers

We’ll close on Monday, March 31 or when those spots are full.

Whichever happens first.

DM “Just Right” and I’ll get you the details.